MAP swot analysis EC1

You need to consider what the information you have gathered tells you in the light of these questions: Write your answers here. Base them on the information you have gathered: Conclusion It's a Fact Strength Weakness Opportunity Threat Need more info Is unemployment a significant issue locally?

No

Yes

Are there are any recent trends in long term unemployment?

Downward and low

Yes

Is the town a dormitory town or has it a significant employment role?

70% of people work locally with 30% working out of the area

Yes

Is local employment particularly dependent on specific industry sectors and /or on a small number of large employers?

Very good spread of employment opportunities

Yes

Is employment growth within only some industry sectors or spread more widely?

Growth is well spread

Yes

How much confidence is there within the business sector?

Generally good – some concerns about potential loss of consumer confidence, however many local employers are public sector so less worried about this.

Yes

Is the number of jobs available locally increasing or decreasing?

Jobs are increasing

Yes

What opportunities are there for job creation from the expansion of existing local firms?

Local firms remaining steady – less opportunity for expansion

How vigorous is the local economy - based on new business start-ups / closures?

New businesses being attracted in as Kings Hill continues to grow – brings in supplier businesses to support, also ‘000s new houses being built, will also attract new businesses to support the new population

Yes