News UK December 2005

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"Tomorrow's Climate, Today's Challenge", December 1 2005
A new three year drive to communicate the threat of climate change and the need for everyone to tackle the problem was launched by Environment Secretary Margaret Beckett and Climate Change Minister Elliot Morley today. The announcement unveils a series of new communication resources that tell the story of climate change and seek to inspire people to get involved in the campaign.

It will include a new identity for the campaign "Tomorrow's Climate, Today's Challenge" which will unite efforts by Defra, and its key delivery partners - the Carbon Trust, Energy Saving Trust, Environment Agency and UK Climate Impacts Programme - to communicate the issue. Details of how private sector groups, organisations and charities can apply for money from a £6m fund over three years are also announced.

Among the elements launched in the grass-roots campaign today are: Defra press relase / Climate change, Funding information
 * a two minute film telling the story of climate change, which will be distributed as a filler for television and will also be viewable and downloadable from the website
 * radio adverts for commercial stations focusing on the fact that climate change is a here and now issue, downloadable from the website
 * a climate change guide, designed to help local authorities, NGO's, the business community and successful fund applicants explain climate change and communicate the main concepts
 * a new website portal - www.climatechallenge.gov.uk . This will hold the guide, further information about understanding and communicating climate change, fund criteria, a timeline for applications and case studies

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